AI Insights · Timothy · January 2022
Top 5 Fashion Games in Australia Q4 2021: Unified Platform Performance
Discover the performance trends of the top 5 fashion games in Australia during Q4 2021, including downloads, revenue, and active users.
In the fourth quarter of 2021, the top 5 fashion games on a unified platform in Australia showcased diverse trends in downloads, revenue, and active users. Here’s a detailed look at their performance.
Project Makeover experienced a notable decline in weekly revenue, starting from approximately $131K in late September and dropping to around $94K by the end of December. Downloads fluctuated, peaking at 21K in late September and again in late December. Active users decreased from around 116K to 115K over the quarter.
Covet Fashion: Dress Up Game saw a mixed trend in weekly revenue, with a high of about $38K in early November before dropping to approximately $23K by the end of December. Downloads were relatively low but saw an increase towards the end of the quarter, reaching around 2.3K. Active users remained stable, ending the quarter at around 8.1K.
RuPaul's Drag Race Superstar showed a strong start after its release in late October. Weekly revenue grew from about $11K to around $24K by late November, stabilizing around $19K in December. Downloads peaked at 7.6K in early November before gradually declining to 1.8K by the end of December. Active users followed a similar trend, peaking at 11.9K in early November and decreasing to 7.4K by the end of December.
Pocket Styler: Fashion Stars had a steady performance in weekly revenue, ranging between approximately $7K and $13K throughout the quarter. Downloads showed significant fluctuations, peaking at 10K in mid-October and dropping to around 4.3K by the end of December. Active users remained relatively stable, ending the quarter at around 11.2K.
Shining Nikki-Fashion Makeover experienced a decline in weekly revenue from around $15K in late September to approximately $9.2K by the end of December. Downloads were steady but low, peaking at 1.2K in early October and ending the quarter at around 856. Active users remained stable, concluding the quarter with around 3.6K.
These insights are based on data from Sensor Tower. For more detailed analysis and further insights, visit Sensor Tower.
